The architecture a nd design of retail sto r es are powerful ingredients in the mix of components that attract customers. To attempt potential shoppers over the threshold is the first, vital step. Creating just the right environment is as impo r tant as the goods the retailer has to offer a nd it’s not only global, high profile retailers that are turning to architects to create a signature style.

Sawy retailers are turning to specialty architects to create, revitalize a nd reinvent shopping malls, strip centers a nd individual sto r es. Their deep understa nding of retailers’ needs a nd challenges result in the diverse offerings that are featured throughout this book. These projects demonstrate contempo r ary trends in retail design, not just in mercha ndising, but sto r efronts, shop fittings, materials, layouts a nd the general look a nd feel of the space. All these facto r s are designed to offer an ",experience", to the dedicated shopper.

Featured architects include Gio r gio Bo r usso Design, RTKL, Zeidler Partenership, Mellett Architects, BOo r A ARCHITECTS a nd jpra Architects, in sto r e designs fo r bra nds such as Nike, Miss Sixty, FILA a nd Habitat.