Nick Mo r gan shows how anyone can be an effective speaker by presenting an image of authenticity a nd respect fo r their audience, whether in a group presentation o r a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a mo r e persuasive a nd charismatic communicato r a nd leader. The basis of this process is the fact that when wo r ds a nd body language are in conflict, body language wins every time. This isn't easy to overcome, because no r mally body language is immediate, while the wo r ds lag slightly behind, a nd even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message. The four steps: Fo r m the attitude a nd intent to be open, a nd then let your body naturally express that intent. This feeling of openness will naturally affect the content of what you are saying, a nd it's that natural evolution that is at the heart of the process. Become connected to your audience. This creates a mutual energy, a nd you will naturally begin to think in terms of what the audience wants a nd needs in shaping your content. Ask yourself, what's my underlying emotion? Why does this matter to me? Becoming passionate about what you have to say naturally makes your audience care about it too. Really listen to the audience. Understa nding their needs a nd reactions will enable you to direct your communication in mutually beneficial ways.