Fo r fans of Malcolm Gladwell’s Blink a nd Nobel Prize winner Daniel Kahneman’s Thinking Fast a nd Slow , a revelato r y new look at how we make decisions A New Yo r k Times bestseller An Economist Best Book of the Year A Financial Times Best Book of the Year Nudge is about choices—how we make them a nd how we can make better ones. Drawing on decades of research in the fields of behavio r al science a nd economics, autho r s Richard H. Thaler a nd Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—a nd show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point a nd Freakonomics , Nudge is straightfo r ward, info r mative, a nd entertaining—a must-read fo r anyone interested in our individual a nd collective well-being.