In this first new a nd totally revised edition of the 150,000-copy underground bestseller, The E-Myth , Michael Gerber dispels the myths surrounding starting your own business a nd shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business fr om entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether o r not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between wo r king on your business a nd wo r king in your business. After you have read The E-Myth Revisited , you will truly be able to grow your business in a predictable a nd productive way.