Getting Real details the business, design, programming, a nd marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, a nd unconventional approaches to software design. This is not a technical book o r a design tuto r ial, it's a book of ideas. Anyone wo r king on a web app - including entrepreneurs, designers, programmers, executives, o r marketers - will find value a nd inspiration in this book. 37signals used the Getting Real process to launch five successful web-ba sed applications (ba secamp, Campfire, Backpack, Writeboard, Ta-da List), a nd Ruby on Rails, an open-source web application framewo r k, in just two years with no outside funding, no debt, a nd only 7 people (distributed across 7 time zones). Over 500,000 people around the wo r ld use these applications to get things done. Now you can find out how they did it a nd how you can do it too. It's not as hard as you think if you Get Real.