McConnell-Brue's Principles of Microeconomics, 15 is the best-selling textbook a nd has been teaching students in a clear, unbiased way fo r 40 years. The 14th edition grew market share because of its clear a nd careful treatment of principles of microeconomics concepts, its balanced coverage, a nd its patient explanations. Mo r e students have learned their principles of Microeconomics fr om McConnell-Brue than any other text-12 million of them. The 15th edition is a substantial revision that delivers a tighter, modern, Internet-savvy book.ook.ok.