Discover a structured, applied approach to behavio r al finance with Ackert/Deaves' BEHAVIo r AL FINANCE: PSYCHOLOGY, DECISION MAKING, a nd MARKETS. This comprehensive text links finance theo r y a nd practice to human behavio r with applications in every chapter. The book builds upon principles of finance, connecting content to psychological principles of behavio r al finance, including heuristics a nd biases, overconfidence, emotion a nd social fo r ces. Readers learn how human behavio r influences the decisions of individual investo r s a nd professional finance practitioners, markets, a nd managers. The book clearly explains what behavio r al finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavio r of managers. Readers see, first-ha nd, the implications of behavio r al finance on retirement, pensions, education, debiasing, a nd client management. This book spends a significant amount of time examining how practitioners today can use behavio r al finance to further their success.